for ONLINE TRAVEL AGENCIES
With more distribution channels and multiple entrants, Online Travel Agencies face an ever increasing pressure to show lower prices and more flight options in order to beat the competition. Adding to it the explosion of online travel and the advance of meta-search engines, OTA's are experiencing increased look-to-book ratios and rising cost of search.
At EVERBREAD, we focus on working closely with OTAs to address their needs. Our shopping engine HAYSTACK integrates multiple data feeds, which allows deeper and broader search on a larger number of carriers - traditional airlines and low cost carriers as well as a combination via virtual interline itineraries. Your agency will benefit from:
- a larger selection of airlines
- displaying more results
- receiving two one ways, round trip, and virtual interline flight itineraries in the same search request
- obtaining results built on multiple passenger type shopping
- an access to specific content, not necessarily available in all channels
Part of HAYSTACK's advanced features is focused on giving the OTAs the freedom of choice when it comes to fulfilling a transaction in a select booking environment. With HAYSTACK, agencies become booking source agnostic and are no longer reliant on the relationship between the distribution systems and the airlines. Whether your agency decides to book in the preferred Global Distribution System or directly in the airline host,HAYSTACK makes it possible to construct flights’ itineraries across all booking environments and all points of sale that your agency supports, all in one single search request.
HAYSTACK processes private agency fares via Category 15, Category 25, and Category 35 fares across all passenger types. With more than 150 different search parameters, your agency can customize and personalize its offers at the request level, using the customer information it already has.